Home Seller’s Guide
Welcome to the Homeboss® Seller's Guide where we’ll explain the most transparent, cost-effective way for homeowners to sell their home FAST, at the HIGHEST market value to NET the most amount of money.
To make it even more lucrative, the seller does NOT pay the Buyer’s Agent commission!
…we DO NOT market or sell homes using the old-fashioned 6% MLS method that most other agents use!
Hopefully you’re reading this because you’re considering a move but not sure where to start, what options you have available, or who to trust.
The good news is you have options!
Whether you need to sell your current home before you buy or not, you’ll want to sell your current house and sell it for as much money as possible without it sitting on the market forever.
The problem is…you don’t know who can get you the best result possible, so even if you do sell, you still feel uneasy because you never truly know if you actually got as much as you should have.
With the Homeboss Listing System®, you’ll know you have not left any money on the table!
And we know it’s imperative to sell your house at the highest price possible, FAST, and without all the hassles and headaches of an old-fashioned listing.
That’s why we created the Homeboss Listing System®. We’ve sold more than 1,000 homes across the country, so we now know the best systems and strategies that result in the highest price.
HOW THE HOMEBOSS LISTING SYSTEM WORKS
STEP 1
We hold a two-day Open House (we don’t have any other showings)
STEP 2
We attract a large pool of buyers to create competition!
STEP 3
We have a transparent process to ensure they pay you MORE money!
STEP 4
We create URGENCY by setting a deadline!
STEP 5
We write a contract and close!
In the remainder of this Homeboss® Seller Guide you’ll see why this transparent process works so well
It’s time to stop wasting time with outdated agents and methods that simply don’t work in today’s market! More importantly, it’s time to STOP paying a buyer’s agent, whose sole responsibility is to negotiate for a lower price taking money out of your pocket at closing.
We think that’s insane!
Instead, you get the HIGHEST market value every time in just 14 days, so you can be certain you’ve maximized your equity and can move on with your new purchase.
The Homeboss Listing System® puts you in complete control of the process and takes control away from the buyer!
That’s why we call our process Homeboss…it lets you be the BOSS of selling your home!
When you sell your house this way, you’ll be the smartest person in the room. The one playing chess when everyone else is playing checkers. And you’ll be on your way to your new home with a lot more cash in your pocket!
Now I’m guessing you’re confused on how to get the most money for your home and you’re probably skeptical about which agent you can trust, right?
The first thing I want to mention is that none of this is your fault. There’s a lot of information out there from a lot of different sources and you can’t possibly be expected to be an expert in selling a house when you’re probably only going to do it 2 or 3, maybe 4 times in your entire life, right?
If you’ve ever sold your house before and thought “I bet, I could have gotten a higher price”, it’s probably because you were using an old-fashioned process that’s decades old. Today I’ll show you how to fix that. If you’ve been concerned in the past that you won’t get the maximum price for your house or worse, you’ll get stuck with a house that won’t sell, let’s put those fears to rest. You can do this. You just need the right person to explain it to you.
Every old-fashioned real estate agent out there wants you to believe that they have the best marketing and it’s REALLY marketing that sells homes.
And every cash-buyer service says that they’ll pay you the same market price that a private buyer would pay.
And every For Sale by Owner service says that all you need to do is to be listed on the right websites to sell your home.
I’m here to tell you that they’re all wrong. They ALL have their reasons for wanting you to think those things, but they’re just not true.
If you’ve ever thought that these people just want you to sign on the dotted line as quickly as possible so they can get a fast commission with the least amount of work possible, you’re probably right.
To them, you’re a number. You’re just one of the 5 million homes sold in the US every year.
The difference with a Homeboss Certified Agent is that we care about your success, and we know our process will get you the highest market value offer. And, without the need to pay a buyer’s agent you will NET the most amount of money that can be used for your new home.
Why else would we give you a detailed book like this, for free, and give you all our best secrets whether you choose to work with us or not? That’s what we’re here for, to help you succeed. I know that you want to get the most money in the least amount of time so that you can move forward to the next chapter of your life. And I’m going to teach you exactly how to do that in this Homeboss Marketing Guide.
My first goal with this guide is to help two different types of sellers. For those who want to do it as a for-sale-by-owner, I’ll show you what we do to get the maximum price so you can implement the same “competition” strategies we use.
For those of you that recognize you’re going to hire an expert because you don’t have the system, or marketing to create competition amongst buyers, or the time, skills, legal knowledge, or financial resources to gamble with the biggest investment of your life.
More importantly, you’ll finally have the confidence to know for certain what you need to do and who you can count on to get your home sold. We can help you.
My second goal is to have you understand that using scarcity, urgency, and creating competition between buyers, and utilizing a platform or vehicle that will allow any buyer the freedom and flexibility to pay whatever they need in order to secure the home they want will net you the most money! No conservative highest and best blind offers. Everything in our process is 100% transparent!
I’m going to show you our proprietary platform that will virtually guarantee you NET the most money when you sell.
The BIG SECRET is to create demand, competition, urgency, scarcity, and competition when you sell. I’ll explain what that means and why you need it shortly.
The PSYCHOLOGY behind the Homeboss Home Selling® Platform is the acronym D.U.S.T. Here’s what DUST stands for:
D = DEMAND
U = URGENCY
S = SCARCITY
T = TRANSPARENCY
We know the D.U.S.T formula works because we’ve sold more than 1,000 homes in 34 states across the country using the Homeboss Selling System®.
The good news is the Homeboss Selling System® works great in any market, whether good or bad!
Unfortunately, in the past I would list homes the old-fashioned way too. And I had the same “average” results as every other agent!
In the real estate business, we call that the “post and pray” marketing plan. You know, place your home in the MLS, put a sign in your yard and pray it would sell.
Now, I never wanted to be average! I wanted to make sure my sellers were so thrilled with their results that they would refer me to their family, friends and coworkers.
I knew that placing a few ads in the real estate magazines and online sites was not very effective at selling a home. But it was very effective for me to pick up new clients looking to buy a home.
But those ads did nothing to actually sell my listings for the MOST money, with a minimum of hassles and headaches. They were a win for me but not my sellers.
If I benefitted, but my sellers didn’t, then that was not good enough for me.
I needed to come up with a win-win scenario when listing and selling homes!
I started doing research to find a better way.
From my experience I knew that old-fashioned marketing didn’t sell homes. Everyone thinks it does, but it really doesn’t.
In reality, marketing is important, but all it does is get potential buyers to the front door.
Want proof? Do you think anyone has ever been scrolling through Zillow, saw a house and said, I want to buy that house? No. What they want to do is to go see that house.
Seeing a home and buying a home is not the same! reality! All marketing does is get people to your front door. The most important question you should be asking is: how will I get a MASSIVE number of people to my front door?
***NOTE*** The record number of people at a Homeboss Open House Preview Event is 1,224 buyers in one-weekend. Now that is not the norm, but it is our record. A typical Homeboss Preview Event will get around 200 buyers (depending on market size)
Once they’re in the house, the marketing stops, and “psychology” has to kick in.
That’s when I realized that we needed to create DEMAND by attracting a HUGE number of buyers that CREATES COMPETITION among the buyers. Then I needed to create URGENCY to get buyers to act quickly. We’re able to accomplish this by setting a deadline to act. And we create SCARCITY (creating FOMO) by limiting access to the property, only letting them in for our two-day “Open House Preview Event”.
We were able to create a Transparent platform or vehicle that allowed buyers to actually see EVERY offer, in real-time, so they knew exactly what they needed to pay to buy the home they wanted.
Most importantly, I was able to create a process where the seller compensated me, but NOT compensate a buyer’s agent from their proceeds. Effectively, we cut the cost of selling a home in half! Now my sellers can receive the absolute highest market value on their home in ONLY 14 days, without the hassles and headaches of random showings and having your home show-ready at all times! All at HALF THE COST of the old-fashioned process!
The D.U.S.T Formula was born through the Homeboss Selling SystemÒ.
By creating Demand (Competition), Urgency, Scarcity and Transparency we are now able to deliver amazing results for our sellers!
Even better, every home seller can now have the confidence knowing exactly WHEN their house will sell, and knowing they haven’t left any of their hardearned equity money on the table instead of in their pocket!
Sellers now have the certainty to make their plans moving forward and get into their new home on their timeline. We’ve found sellers love this!
Remember, after reading this guide, make sure to ask us how much more you can get for your house using this system! Now that you’ve got an overview, I’d like to share how to make this system work…
THE HOMEBOSS FORMULA®
STEP 1
Implement a 10-day marketing plan
STEP 2
Schedule your 2-day Home Preview Event
STEP 3
All offers MUST be submitted online by Wednesday at 7:00 pm
You may be wondering… what if the Homeboss process doesn’t work? Not to worry! The seller ALWAYS retains the right to ACCEPT, REJECT OR NEGOTIATE any/all offers. If you don’t like any of the offers, you’re NOT required to do anything. You have 100% control of the entire process.
But, what if it doesn’t? You still need to sell the home, right? Perhaps there was extreme weather…you could simply reschedule the event and do it again…Worstcase scenario is you start again and use the old-fashioned home sale process, which is what you would have done in the first place, right? You really have nothing to lose!
Nevertheless, if the parameters are followed and the processes properly implemented, the odds of success are in the 90th percentile.
Now, before I review each step-in detail, let me ask, are you wondering if creating competition, urgency, scarcity and transparency can REALLY get you the highest market value offers for your home?
Consider this scenario; you’re in a jewelry store and you see a necklace that would be the perfect birthday gift for your spouse. It’s perfect and it’s affordable!
But their birthday isn’t for another 3 months so you say to yourself, “I’ll think about it and come back later to get it”.
Just as you start to walk away, someone else comes up to the necklace, picks it up and is staring at it. Their interest has now raised YOUR attention, hasn’t it? Then, a salesperson comes up to the other customer and says “that’s a great necklace, isn’t it?
“The designer only made 10 of them, and 9 have already sold. So that’s the last one ever.”
You’re now paying attention to this conversation knowing that there is only one left of this very perfect gift that your special person would absolutely love.
And then the salesperson adds, “actually, this one is already sold. A gentleman came in a minute ago to buy it but forgot his wallet in his car. He went out to get it and should be back shortly. I told him I couldn’t save it for him.
“So, if you want it, you can still get it. Otherwise, he should be back in 5 minutes to purchase it.” At this point you realize in just 30-seconds, you went from feeling like you had the luxury to think about it for as long as you wanted to knowing that you had to act right now or lose it forever… and that maybe you might even need to pay more than the retail price to get it.
So, yes, when you add competition, urgency, scarcity and a deadline to anything, the likelihood that you will sell it more quickly and for more money goes up instantly.
Now you might be thinking… this is so different, I’m fine doing it the old way because at least I know that the old way works. Yeah, the old-school, old-fashioned way works. It just doesn’t work as well as the Homeboss way!
Why? Because the old-fashioned way relies on putting your house up for sale, waiting a period of time for people to see it, at their convenience (not yours) and hoping they like it. In this situation, the buyer has all the power. You have none.
Think of selling your home like fishing. The old-fashioned way allows you to “hook” one buyer at a time. Then, you’re forced to negotiate with that one buyer.
Do you want the FIRST & ONLY Buyer?
Or do you want MANY Buyers?
ONE Buyer negotiates the price DOWN!
MANY Buyers DRIVE the price UP!
Because that buyer has no other buyers to compete with, they have much greater control of the negotiating process, and they’ll end up negotiating the price of your home down.
With the Homeboss process, we cast a large net (not one line) out to capture multiple buyers. Now, the seller is in control (just like the jewelry store scenario) and we negotiate the price up!
And the Homeboss process is 100% transparent allowing every buyer the freedom and opportunity to offer whatever price they need to secure the home from the other buyers. They know exactly what the other buyers are offering, and the Homeboss platform lets them continue to submit offers until the highest price is reached.
Now, you’re in control, NOT the buyers!
Are you thinking… this is too simple to work? In reality, the easier something is, the more likely it is to work. So simple is good.
Conversely, you might be thinking… this is too complex for me, I can’t do this. Don’t worry, we’re experts in the Homeboss process! We’ve sold more than 1,000 homes in 34 states and we have it down to a science.
LET’S WALK THROUGH THE HOMEBOSS FORMULA® PROCESS
STEP 1
Implement a 10-day marketing plan.
STEP 2
Schedule your 2-day Home Preview Event
STEP 3
All offers MUST be submitted online by Wednesday at 7:00 pm
Let’s review Step #1: Why do we need 10 days to market a property? It’s simple: we need to give buyers time to see our marketing, other agents time to expose your home to their buyers, and most importantly to gather views and saves on Homes.com, Zillow, and Realtor.com.
And we need time to implement our 4-part buyer marketing system to ensure the maximum number of buyers are attracted to your home!
Marketing is an over-used and often evasive term in the real estate business. So we use an integrated marketing approach of traditional, digital and social methods.
The REAL discussion that needs to take place is how our integrated marketing strategy will find buyers for your home -- because that’s all that matters, right?
We break down the entire pool of buyers into four categories. Let me show you how we do it. There are active buyers, passive buyers, people we know, and people we don't know.
Our job is to identify buyers in each box.
Below are the passive buyers that we know- Box 1 (below)
Do you want the FIRST & ONLY Buyer?
Then we go to Box 2 (below). These would be passive buyers that we DON’T know. These are people from social media, respondents from alerts and most importantly Circle Prospecting Calls.
Or do you want MANY Buyers?
Now, let’s review the active buyers that we know- Box 3 (below).
ONE Buyer negotiates the price DOWN!
The most important pool of Buyers are the Active Buyers that we DON’T know. To be successful, we need to find active buyers that we don't know. Here’s how we find those active buyers.
The way we find active buyers that we don't know is to implement a strategic process. We have a detailed proprietary “listing launch” process which drives our “buyer attraction formula”.
Because we have a great process, we get really great results! (Although each home has a different buyer attraction, I have included a sample graphic below
Step #2: By maximizing the views of your home, while restricting the showing of your home until our exclusive “Open House Preview Event” we can generate substantial buyer traffic into our events. We hold them from 11:00 am until 4:00 pm on Saturday, and 12:00 to 4:00 pm on Sunday.
There are several benefits to this process: first and foremost, importantly, we reduce the hassles and headaches of keeping your home in “showing ready” condition for months at a time. This prevents Agents from showing up at your door unannounced or with very short notice.
There was a study done recently by Corelogic of more than 10,000 home sellers where they would be willing to give up 5% to 10% of their equity just to eliminate the hassles and headaches from this old-fashioned process.
Second, when buyers show up to view the home and find 5, 10, 15, or even 20 other buyers looking at the same house, they realize they have competition, and will have to pay a higher price for the home. (just like the jewelry store example).
Many times, the buyers “hang around” the home just to listen to the questions that are being asked of the showing agents or to listen in on conversations the other buyers are having. They’re “scoping out” their competition!
They’ve already reconciled themselves to the fact they will have to pay more for the house if they like it, or the inventory in the area is tight.
Everyone wants what they can’t have. Plus, this works just like a luxury auction… you start with a fair price for a valuable product and, because buyers see competition all around them, they expect that the longer they wait, the higher the price goes, which is in stark contrast to the old-fashioned way of selling a house where buyers believe they have the leverage. The longer they wait, the lower the price goes for them.
The Homeboss process gives them the opportunity to see what everyone else is offering and empowers them to decide how much they are willing to pay if they really want the home.
Finally, Step #3: How does the transparency of the online offer process guarantee you get the highest market value?
The Homeboss process gives buyers the opportunity to see what everyone else is offering and empowers them to decide how much they are willing to pay if they really want the home.
Here’s how we control that process. First, ALL buyers must provide financial proof before we allow them to submit offers. If they are using a mortgage, we require a pre-approval document from their lender. We do NOT accept pre-qualified buyers to submit offers.
What’s the difference? A pre-approved buyer is the same as a cash buyer. They just need a couple weeks to complete an appraisal and the lender to prepare documents, and they’re ready to close.
A pre-qualified buyer has spoken to a lender and perhaps only had a credit report pulled but has not filled out a loan application or provided a lender with the documents needed to underwrite their loan.
In essence, a pre-qualification is as worthless as the paper it’s written on.
If a buyer is paying in cash, we will gather Proof of Funds from them: a copy of their bank statements or investment accounts to ensure they have the money to close the transaction.
Why do we do we go through that process?
First, and most importantly, is to ensure that anyone submitting an offer can close on your transaction. We’re not looking for bogus offers, we’re looking for a closing, right?
Imagine the chaos that would ensue if three weeks into the closing process, we found out their loan was denied? Most of the interested buyers we had would have moved on already and we’d be back to square one, starting the process all over again.
Second, we don’t want people that have bad intentions to artificially drive the price up without the desire or ability to close.
HERE ARE JUST A FEW SAMPLES OF RESULTS WE’VE ACHIEVED WITH THE HOMEBOSS ONLINE OFFER PROCESS...
Finally, every buyer is informed the offer process expires at 7:00 pm. However, many times a buyers think they can “sneak” their offer in right at the deadline and submit it at 6:59:45 hoping that will be the winning offer.
However, we’ve programmed the system to automatically extend the process for another five minutes. After the 7:00 pm deadline, once no additional offers are received within five minutes, the process will end.
Once the offers are received, we reach out to the top three to five buyers (the semifinalists) and have them submit all the terms and conditions of their offer i.e., contingent on a sale, asking for closing cost concessions, etc.
However, they also can increase their offer price, and many times they do. We then take all of the information and put it in an easy-to-read spreadsheet for the seller to review.
At this point, the seller can select which offer to accept! And again, you are in complete control. You have the right to Accept, Reject or Counter any and all offers! (Remember our “fishing” analogy? This is what it looks like in practice. We’re negotiating the price up with multiple buyers)
This is the Homeboss process….and it works!
Now you might be thinking… my house is special; this won’t work for my house. Well, there are some homes that are not the “right fit” for the Homeboss process.
If you live in a rural area where there is low demand for housing, Homeboss is NOT the best process.
Perhaps you live in a gated community where they will not allow access to the community and restrict the number of visitors, (yes there are HOA’s like that… UGH!) or possibly a condo building that has no parking and restricts access. Any circumstances like these that will restrict traffic to your home can be an impediment. That doesn’t mean it won’t work, we just have to make provisions for the traffic and home visitations.
Are you thinking… this isn’t a good time to sell a house. Right now, in the US, the number one obstacle in the real estate market is a lack of inventory for sale. Buyers want to buy but they can’t find a house. What this means is that right now is one of the best times to sell.
Let’s have one FINAL, but critically important discussion. What does the Homeboss Listing System cost the seller?
Well, that’s the best part...the Homeboss fee to the seller is only HALF compared to the 5-6-7% fee like an old-fashioned listing!
Does that mean we will not compensate other agents if they bring a buyer? Absolutely not!
But the buyer must compensate their own agent, NOT the seller!
And the Homeboss process does make allowances for buyer’s agent compensation.
After all, we want to expose your home to ANY buyer in the marketplace, right? Because when buyers compete, sellers win!
So, let’s wrap this up!
Are you a little overwhelmed because we’ve covered so much? Kind of like drinking from a firehose, right?
Well, here’s what I know about selling real estate. Seven percent of homeowners sell a home without an agent every year. So of course, you always have that option.
But you’ll always be wondering whether you got every penny of equity out of your home, or left equity (most times a lot of money) on the table that the buyer extracted from your pocket?
NOTE: statistically homes sold by owner have missed out on a little more than 13% of their equity. (Source 2023 Survey of Buyers and Sellers)
But if you’re the other 93%, who already know that they will NET MORE money by hiring an expert to sell your house because you don’t have the time, lack the ability to get large number of buyers to compete for your home, the legal training, or financial resources to gamble with the biggest investment of your life, then the Homeboss Listing System is perfect for you.
With a Homeboss Certified Expert doing this for you, you’ll have the best chance to sell for the most moneypossible and have more certainty about selling and live with more convenience while your house is on the market.
And you’ll rid yourself of the anxiety of not knowing if or when your house will sell, the frustration of not knowing if you left money on the table, and you’ll be free from feeling like you’re chained to a house that is keeping you from moving on with your life.
Here’s the first step to have us help you. Email or text to the contacts provided below so you can schedule a 15-to-20-minute zoom call, so we can determine the best course of action and determine how we can best help you.
Even if you’re not planning to sell for up to a year, you should still schedule a time to talk so you have a solid plan when you are ready to sell.
Of course, there is no obligation to use our services. If you decide to sell some other way, no pressure, no problem.
Now, if all the Homeboss process did was NET you the most money at closing, is that a good reason to work with us? If the Homeboss process eliminated the hassles and headaches of the oldfashioned listing, would that be a good reason to work with us?
If the Homeboss process got your home under contract in 14 days and reduced your selling costs by HALF, would that be a good reason to work with us?
We believe these are all powerful reasons to put the Homeboss Listing System to work for you…BUT our opinion does not count, only your opinion is important.
The good news is you are in 100% control of how you sell your home, who you work with (if anyone) and what you feel is best for you and your family.
If you feel comfortable and would like to have a consultation on the best strategy for your home, go ahead and scan the QR code, or call or text me at the number below.
If you try it on your own, I wish you the best of luck.
Thanks for reading, and I wish you all the best!
Rich Slepack
The Homeboss Listing System
(702) 625-7989
SCHEDULAE A TIME TO TALK TO YOUR LOCAL HOMEBOSS AGENT!
Email: [email protected]
Call/Text: 702.625.7989
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